A Step by Step Guide for Performing SEO in Kenya

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1. Introduction to SEO

Search engine optimization is a marketing technique used to improve the positioning of a website in a search engine’s unpaid results for particular keywords.

There are many different kinds of techniques that can be used to optimize your website and get higher rankings on search engines. The two most common ones are on-page SEO and off-page SEO.

On-page techniques focus on making sure that the content on your website is well written, correctly formatted, and closely related to the terms you want it to rank for in search results. Off-page techniques focus more on getting other websites to link back to your site with relevant content.

2. How to Create a Strategic SEO Strategy

Your SEO strategy can be considered as a roadmap for your website.

When deciding on an SEO strategy, you must first identify the goals and the audience. Your business goals should be clear and measurable. For example, if your goal is to increase sales, then finding out how many sales you make each month is a measurable goal.

Your SEO strategy should also take into consideration who your target audience is. A good way to do this would be to conduct some research on keywords that they are searching for in order to better understand what they want from your product or service.

3. How to Choose Search Engine Optimization Tools

Search engine optimization (SEO) has become an essential part of online marketing in recent years. A lot of people are actively looking for SEO tools in order to optimize their websites in the search engine rankings.

It is important to choose the best SEO tools for your business needs. It is crucial to know what you need so that you can choose the right tool for your website’s needs. Some of the most popular tools are Yoast, Ahrefs, SEMrush and Google Search Console.

4. How to Perform On-Page Optimization

On-page optimization is one of the most important aspects of SEO. By optimizing the content and implementing specific techniques, you will be able to rank higher in search engines and get more traffic to your website.

There are many different on-page optimization techniques for web pages. Some of the most important ones are:

1) Keep a balance between content and keywords

2) Use short paragraphs

3) Use bold or italic fonts

4) Avoid using too many images

5. How to Perform Off-Page Optimization

Off-page optimization is the process of using different techniques to boost the ranking of a website or a web page in search engine results pages (SERP).

Off-page optimization techniques include submitting articles to article directories, getting links from other websites, creating social media profiles for your business, and guest posting on other websites.

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